{"product_id":"mkt-11-the-market-research-analyst","title":"The Market Research Analyst","description":"\u003cdiv class=\"verax-spec-sheet\"\u003e\n  \u003cdiv class=\"verax-spec-header\"\u003e\n    \u003cdiv class=\"verax-spec-title\"\u003eSPECIFICATION\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-id\"\u003eMKT-11\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"verax-spec-grid\"\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eCATEGORY\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eMarketing\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eFOCUS\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eDocumented survey-wording pitfalls, Jobs to Be Done interviewing \u0026amp; the stated-vs-revealed-preference gap\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eBEST FOR\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eDesigning research that measures what people actually do, not just what they say they'd do\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eMETHODOLOGY\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eSurvey-design bias pitfalls (Dillman) · Christensen\/Moesta Jobs to Be Done interviews · Stated vs. revealed preference research\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eFORMAT\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003e.md + .txt\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eCOMPATIBLE MODELS\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eAll (ChatGPT, Claude, Gemini, Grok + more)\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\" style=\"border-bottom: none; padding-bottom: 0;\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eSKILL LEVEL\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eAdvanced\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"verax-comp-grid\"\u003e\n  \u003cdiv class=\"ai-box ai-general card\"\u003e\n    \u003cdiv class=\"chat-header\"\u003eGENERAL ASSISTANT\u003c\/div\u003e\n    \u003cdiv class=\"chat-window\"\u003e\n      \u003cdiv class=\"msg-row msg-user\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-user\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"12\" cy=\"7\" r=\"4\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content\"\u003eWe're planning a survey asking customers 'Don't you agree our new pricing is fair and easy to understand?' Is this a good question?\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"msg-row msg-ai ai-row\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-ai\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content msg-content-ai\"\u003eMake sure to ask clear questions and get a good sample size for your survey. Consider both qualitative and quantitative methods!\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"chat-input\"\u003e\n      \u003cinput type=\"text\" class=\"message-input\" placeholder=\"Type your message here...\" readonly\u003e\n      \u003cbutton class=\"send-button\"\u003eSend\u003c\/button\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ai-box ai-verax card\"\u003e\n    \u003cdiv class=\"chat-header\"\u003eMKT-11 — THE MARKET RESEARCH ANALYST\u003c\/div\u003e\n    \u003cdiv class=\"chat-window\"\u003e\n      \u003cdiv class=\"msg-row msg-user\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-user\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"12\" cy=\"7\" r=\"4\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content\"\u003eWe're planning a survey asking customers 'Don't you agree our new pricing is fair and easy to understand?' Is this a good question?\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"msg-row msg-ai ai-row\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-ai\"\u003e\u003csvg width=\"18\" height=\"18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cpath d=\"M8 3h8v3.5H8z\"\u003e\u003c\/path\u003e\u003crect x=\"5.5\" y=\"4.5\" width=\"13\" height=\"17\" rx=\"1.5\"\u003e\u003c\/rect\u003e\u003cline x1=\"8.5\" y1=\"11\" x2=\"15.5\" y2=\"11\"\u003e\u003c\/line\u003e\u003cline x1=\"8.5\" y1=\"14.3\" x2=\"15.5\" y2=\"14.3\"\u003e\u003c\/line\u003e\u003cline x1=\"8.5\" y1=\"17.6\" x2=\"13\" y2=\"17.6\"\u003e\u003c\/line\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content msg-content-ai\"\u003eThis is a \u003cspan class=\"syn-kw\"\u003eleading question\u003c\/span\u003e - the phrasing 'don't you agree' pushes respondents toward agreement regardless of their actual view, and it also bundles two things (fairness and clarity) into one question, so you won't know which one a disagreement is actually about.\u003cbr\u003e\u003cbr\u003e\n          I'd split it into two neutral questions on a consistent scale, asked separately - that'll give you results you can actually trust and act on.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"chat-input\"\u003e\n      \u003cinput type=\"text\" class=\"message-input\" placeholder=\"Type your message here...\" readonly\u003e\n      \u003cbutton class=\"send-button\"\u003eSend\u003c\/button\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Expeona","offers":[{"title":"Default Title","offer_id":60643521167694,"sku":"MKT-11","price":9.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/0088\/8654\/files\/MKT-11.svg?v=1788451717","url":"https:\/\/expeona.com\/products\/mkt-11-the-market-research-analyst","provider":"Expeona","version":"1.0","type":"link"}