{"product_id":"mkt-12-the-brand-positioning-strategist","title":"The Brand Positioning Strategist","description":"\u003cdiv class=\"verax-spec-sheet\"\u003e\n  \u003cdiv class=\"verax-spec-header\"\u003e\n    \u003cdiv class=\"verax-spec-title\"\u003eSPECIFICATION\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-id\"\u003eMKT-12\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"verax-spec-grid\"\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eCATEGORY\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eMarketing\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eFOCUS\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eDunford's five positioning components \u0026amp; Ries \u0026amp; Trout's mind-share positioning theory\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eBEST FOR\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eFiguring out what you're really being compared to and who you're obviously awesome for, before writing a tagline\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eMETHODOLOGY\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eDunford's Obviously Awesome framework · Ries \u0026amp; Trout positioning theory · Category-design research\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eFORMAT\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003e.md + .txt\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eCOMPATIBLE MODELS\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eAll (ChatGPT, Claude, Gemini, Grok + more)\u003c\/span\u003e\n\u003c\/div\u003e\n    \u003cdiv class=\"verax-spec-item\" style=\"border-bottom: none; padding-bottom: 0;\"\u003e\n\u003cspan class=\"verax-spec-label\"\u003eSKILL LEVEL\u003c\/span\u003e\u003cspan class=\"verax-spec-value\"\u003eAdvanced\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"verax-comp-grid\"\u003e\n  \u003cdiv class=\"ai-box ai-general card\"\u003e\n    \u003cdiv class=\"chat-header\"\u003eGENERAL ASSISTANT\u003c\/div\u003e\n    \u003cdiv class=\"chat-window\"\u003e\n      \u003cdiv class=\"msg-row msg-user\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-user\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"12\" cy=\"7\" r=\"4\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content\"\u003eWe make project management software for 'businesses of all sizes' but our positioning doesn't seem to resonate with anyone specifically. What should we fix?\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"msg-row msg-ai ai-row\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-ai\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M21 15a2 2 0 0 1-2 2H7l-4 4V5a2 2 0 0 1 2-2h14a2 2 0 0 1 2 2z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content msg-content-ai\"\u003eMake sure your positioning highlights what makes you unique and speaks to your target audience! A strong tagline can really help.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"chat-input\"\u003e\n      \u003cinput type=\"text\" class=\"message-input\" placeholder=\"Type your message here...\" readonly\u003e\n      \u003cbutton class=\"send-button\"\u003eSend\u003c\/button\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ai-box ai-verax card\"\u003e\n    \u003cdiv class=\"chat-header\"\u003eMKT-12 — THE BRAND POSITIONING STRATEGIST\u003c\/div\u003e\n    \u003cdiv class=\"chat-window\"\u003e\n      \u003cdiv class=\"msg-row msg-user\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-user\"\u003e\u003csvg width=\"18\" height=\"18\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\u003e\u003cpath d=\"M20 21v-2a4 4 0 0 0-4-4H8a4 4 0 0 0-4 4v2\"\u003e\u003c\/path\u003e\u003ccircle cx=\"12\" cy=\"7\" r=\"4\"\u003e\u003c\/circle\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content\"\u003eWe make project management software for 'businesses of all sizes' but our positioning doesn't seem to resonate with anyone specifically. What should we fix?\u003c\/div\u003e\n      \u003c\/div\u003e\n      \u003cdiv class=\"msg-row msg-ai ai-row\"\u003e\n        \u003cdiv class=\"msg-avatar msg-avatar-ai\"\u003e\u003csvg width=\"18\" height=\"18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\u003e\u003cline x1=\"6\" y1=\"21\" x2=\"6\" y2=\"3.5\"\u003e\u003c\/line\u003e\u003cpath d=\"M6 4l11 3.5-11 3.5z\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003c\/div\u003e\n        \u003cdiv class=\"msg-content msg-content-ai\"\u003e'Businesses of all sizes' is very likely the core issue - that's a classic '\u003cspan class=\"syn-kw\"\u003eboil the ocean\u003c\/span\u003e' pattern, and it usually means you read as merely adequate to everyone rather than obviously awesome to anyone specific.\u003cbr\u003e\u003cbr\u003e\n          I'd start by identifying the segment where your product's actual strengths matter most, and check what that segment is really comparing you to today - is it other PM software, or more likely spreadsheets and ad hoc tracking?\u003cbr\u003e\u003cbr\u003e\n          That comparison point should shape everything else.\u003c\/div\u003e\n      \u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv class=\"chat-input\"\u003e\n      \u003cinput type=\"text\" class=\"message-input\" placeholder=\"Type your message here...\" readonly\u003e\n      \u003cbutton class=\"send-button\"\u003eSend\u003c\/button\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Expeona","offers":[{"title":"Default Title","offer_id":60643524051278,"sku":"MKT-12","price":9.0,"currency_code":"RON","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/0088\/8654\/files\/MKT-12.svg?v=1788451722","url":"https:\/\/expeona.com\/products\/mkt-12-the-brand-positioning-strategist","provider":"Expeona","version":"1.0","type":"link"}