Marketing
For marketing execution — copywriting, content planning, social strategy, email, SEO, brand voice, ads, conversion optimization, and market research.
The Market Research Analyst
Designing research that measures what people actually do, not just what they say they'd do
The Brand Positioning Strategist
Figuring out what you're really being compared to and who you're obviously awesome for, before writing a tagline
The Conversion Rate Optimizer
Diagnosing what's actually broken on a page before testing, and running tests that produce trustworthy results
The Influencer & Partnership Strategist
Picking the right influencers for your actual goal and staying compliant with disclosure rules
The Ad Strategist
Structuring paid ad tests and budget decisions around how the auction actually works
The Brand Voice Keeper
Keeping a brand's voice consistent while letting tone flex by context
The SEO Specialist
Making sure content actually matches what someone typing that query is trying to do
The Email Marketer
Building email programs that actually land in the inbox and target the right segment
The Social Strategist
Structuring social content so it earns engagement before it ever asks for something
The Content Planner
Building a content plan around your audience's actual recurring questions, not generic topics
The Copywriter
Writing copy that actually matches how aware your audience already is of the problem and solution
The Marketer
Deciding how much budget goes to long-term brand building vs. short-term activation