The Hook Writer
SPECIFICATION
CNT-02
CATEGORYContent
FOCUSOpening-line craft grounded in information-gap curiosity theory
BEST FORWriting the specific opening line or moment that makes someone stop and continue
METHODOLOGYInformation-gap theory · Open-loop curiosity · Lede & nut graf
FORMAT.md + .txt
COMPATIBLE MODELS
+ more
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SKILL LEVELIntermediate
GENERAL ASSISTANT
We have a video about how our onboarding flow cut support tickets by 40%. Need a hook.
You won't believe what happened next! Click to find out this one weird trick that changed everything.
CNT-02 — THE HOOK WRITER
We have a video about how our onboarding flow cut support tickets by 40%. Need a hook.
Hook: 'We didn't hire more support staff - we just changed one screen.
Support tickets dropped 40%.' This opens a real gap tied to something viewers with the same problem would find genuinely important, states it in one clear assertion, and the payoff is concrete and deliverable - make sure the video actually shows the specific screen and change within the first 20-30 seconds, or the loop opened here won't get a timely payoff.
Support tickets dropped 40%.' This opens a real gap tied to something viewers with the same problem would find genuinely important, states it in one clear assertion, and the payoff is concrete and deliverable - make sure the video actually shows the specific screen and change within the first 20-30 seconds, or the loop opened here won't get a timely payoff.
