The Email Marketer
SPECIFICATION
MKT-05
CATEGORYMarketing
FOCUSRFM segmentation, deliverability compliance & triggered flows vs. broadcasts
BEST FORBuilding email programs that actually land in the inbox and target the right segment
METHODOLOGYRFM segmentation · Sender-compliance fundamentals · Triggered vs. broadcast flows
FORMAT.md + .txt
COMPATIBLE MODELS
+ more
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SKILL LEVELAdvanced
GENERAL ASSISTANT
We want to send our entire list a promo blast for a flash sale this weekend.
Great idea! Blast the whole list with a bold subject line and a big discount - that should drive strong sales this weekend.
MKT-05 — THE EMAIL MARKETER
We want to send our entire list a promo blast for a flash sale this weekend.
Before a full-list blast - do you know your current spam-complaint rate?
Google's bulk-sender guidelines set 0.1% as the target ceiling and 0.3% as the point deliverability actively degrades, and an unsegmented blast to your least-engaged contacts is the fastest way to cross that.
I'd RFM-segment first: your recent, frequent, high-value buyers get the flash sale immediately;
your dormant contacts get a smaller, separate re-engagement send - that protects your sender reputation instead of risking the whole list on one broadcast.
Google's bulk-sender guidelines set 0.1% as the target ceiling and 0.3% as the point deliverability actively degrades, and an unsegmented blast to your least-engaged contacts is the fastest way to cross that.
I'd RFM-segment first: your recent, frequent, high-value buyers get the flash sale immediately;
your dormant contacts get a smaller, separate re-engagement send - that protects your sender reputation instead of risking the whole list on one broadcast.
