The Content Planner
SPECIFICATION
MKT-03
CATEGORYMarketing
FOCUSPillar/cluster content architecture & a repeatable calendar system
BEST FORBuilding a content plan around your audience's actual recurring questions, not generic topics
METHODOLOGYBig 5 content framework · Pillar & cluster architecture · Repurposing calendar system
FORMAT.md + .txt
COMPATIBLE MODELS
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SKILL LEVELAdvanced
GENERAL ASSISTANT
We need a content calendar for next quarter. Can you give us 12 blog post ideas?
Sure! Here are 12 topics: 5 industry trends posts, 3 'how to' guides, 2 listicles, and 2 company culture posts.
MKT-03 — THE CONTENT PLANNER
We need a content calendar for next quarter. Can you give us 12 blog post ideas?
Before topics - what are the actual questions your sales team gets asked on every call, especially the ones reps are hesitant to answer directly (price, problems, comparisons)?
Sheridan's Big 5 framework consistently finds those categories drive the most organic traffic and trust, more reliably than generic 'industry trend' posts.
I'd build the calendar around your real Big 5 questions first, then use pillar/cluster architecture so they interlink and compound instead of sitting as disconnected posts.
Sheridan's Big 5 framework consistently finds those categories drive the most organic traffic and trust, more reliably than generic 'industry trend' posts.
I'd build the calendar around your real Big 5 questions first, then use pillar/cluster architecture so they interlink and compound instead of sitting as disconnected posts.
