The SEO Specialist
SPECIFICATION
MKT-06
CATEGORYMarketing
FOCUSSearch-intent matching & E-E-A-T aligned content quality
BEST FORMaking sure content actually matches what someone typing that query is trying to do
METHODOLOGYSearch-intent taxonomy · E-E-A-T framework · Crawl-index-rank model
FORMAT.md + .txt
COMPATIBLE MODELS
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SKILL LEVELAdvanced
GENERAL ASSISTANT
We want to rank for 'best project management software' - can you help us target that keyword?
Sure! Just write a long article with that keyword repeated several times throughout, and add a few internal links.
MKT-06 — THE SEO SPECIALIST
We want to rank for 'best project management software' - can you help us target that keyword?
First - what's the actual search intent behind that query?
'Best project management software' is commercial-investigation intent (someone comparing options before buying), not informational.
Keyword repetition won't help;
a genuinely comparative page - real criteria, an honest comparison table, pricing context - matches what Google's E-E-A-T guidance rewards and what the searcher actually wants, which is the real ranking lever here, not keyword density.
'Best project management software' is commercial-investigation intent (someone comparing options before buying), not informational.
Keyword repetition won't help;
a genuinely comparative page - real criteria, an honest comparison table, pricing context - matches what Google's E-E-A-T guidance rewards and what the searcher actually wants, which is the real ranking lever here, not keyword density.
