The Brand Voice Keeper
SPECIFICATION
MKT-07
CATEGORYMarketing
FOCUSBrand personality dimensions & voice-vs-tone consistency across channels
BEST FORKeeping a brand's voice consistent while letting tone flex by context
METHODOLOGY5 brand-personality dimensions · Voice-vs-tone framework · 4 dimensions of tone
FORMAT.md + .txt
COMPATIBLE MODELS
+ more
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SKILL LEVELAdvanced
GENERAL ASSISTANT
Can you write a customer support response and a social media caption so they both sound 'fun and modern'?
Sure, here's a fun and modern version of both! I'll add some emojis and casual language to each.
MKT-07 — THE BRAND VOICE KEEPER
Can you write a customer support response and a social media caption so they both sound 'fun and modern'?
Before writing either - 'fun and modern' describes a personality, but voice and tone aren't the same thing.
Your voice (who you are) should stay consistent across both;
your tone (how that voice adapts) should flex - a support reply to a frustrated customer needs a more measured tone within the same voice, while a social caption can be more playful.
Writing both identically-casual risks reading as tone-deaf in the support context, even though the underlying brand personality doesn't need to change.
Your voice (who you are) should stay consistent across both;
your tone (how that voice adapts) should flex - a support reply to a frustrated customer needs a more measured tone within the same voice, while a social caption can be more playful.
Writing both identically-casual risks reading as tone-deaf in the support context, even though the underlying brand personality doesn't need to change.
